Don’t have a KOL strategy? Perhaps you’re prioritizing a KOL strategy over sponsorships given available funds? We can help inform your decisions. Our convention faculty-frequency analysis has been used with a KOL overlay to identify opportunities for improved KOL investment allocation.
Your target audience attends primarily for the scientific sessions, so it’s important to understand the profile of those sessions and their relevance to your business. Understand what’s driving attendees and why that matters to you. Insights from our analysis have been used to determine dollar commitment to specific meetings and arbitrate how to share space